Privacy Policy
Last Updated: April 2026
1. Introduction
Welcome to the Privacy Policy of FlowEdge AI Ltd(“Company”, “we”, “us”, or “our”). We are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website flowedge.ai(the “Website”) or engage with our services, including our AI automation solutions and consultancy (collectively, the “Services”).
We act as the Data Controller for the personal data you provide to us directly. When we process data on your behalf through our automation workflows, we act as a Data Processor.
2. Important Information and Who We Are
Controller
FlowEdge AI Ltd is the controller and responsible for your personal data.
Contact Details
Full name of legal entity: FlowEdge AI Ltd
Email address: privacy@flowedge.ai
Postal address: London, United Kingdom
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
3. The Data We Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data: includes first name, last name, username or similar identifier, title.
- Contact Data: includes billing address, delivery address, email address and telephone numbers.
- Financial Data: includes bank account and payment card details (processed securely by third-party payment processors like Stripe).
- Transaction Data: includes details about payments to and from you and other details of services you have purchased from us.
- Technical Data: includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
- Usage Data: includes information about how you use our website, products and services.
- Marketing and Communications Data: includes your preferences in receiving marketing from us and your communication preferences.
4. How is Your Personal Data Collected?
We use different methods to collect data from and about you including through:
- Direct interactions: You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you apply for our services, subscribe to our service or publications, or request marketing to be sent to you.
- Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
5. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Performance of Contract: Where we need to perform the contract we are about to enter into or have entered into with you.
- Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Legal Obligation: Where we need to comply with a legal or regulatory obligation.
- Consent: Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
6. Disclosures of Your Personal Data
We may have to share your personal data with the parties set out below for the purposes set out in paragraph 5 above.
- Service providers acting as processors who provide IT and system administration services (e.g., Google Cloud Platform, Firebase).
- Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers.
- HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
7. International Transfers
We may transfer your data outside the UK or the European Economic Area (EEA). Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by identifying at least one of the following safeguards:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
- Where we use certain service providers, we may use specific contracts approved for use in the UK (International Data Transfer Agreements or IDTAs) which give personal data the same protection it has in the UK.
8. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.
9. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, and the applicable legal requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
10. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:
- Request access to your personal data (commonly known as a “data subject access request”).
- Request correction of the personal data that we hold about you.
- Request erasure of your personal data (“right to be forgotten”).
- Object to processing of your personal data where we are relying on a legitimate interest.
- Request restriction of processing of your personal data.
- Request the transfer of your personal data to you or to a third party.
- Withdraw consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of the rights set out above, please contact us at privacy@flowedge.ai.